Get Actionable Insights to Gain a Competitive Edge

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Turning intent data into actionable insights is essential for maximizing its potential. Research shows that intent-based targeting boosts campaign efficiency by 2.5 times compared to standard methods. To stay competitive, companies must identify and understand potential buyers early, using multi-channel intent data to tailor content, choose the right channels, and time communications according to buyers' needs and buying stages.

Download our B2B Intent Data Activation Guide for Sales to learn how to get more from first and third-party data to help accelerate growth and grow sales pipeline.

In this guide:

• What is intent data?
• The types of intent data and their benefits
• Getting started—how to activate intent
• Measuring success